Web+Plus Project Map


End Goal
To deliver specific recommendations to enhance website performance, providing the means to cost-effectively retool a current site or to construct a new site.

Maximize traffic and extend visitor stays.

Deliver key messages clearly and powerfully.

Present the brand in the most effective way possible.

Increase accessibility by improving organization and functionality.

Heighten visual interest.

Use graphics to organize the site and direct the visitor.

Improve verbal content to make the site easier to read and understand.

Timeframe
Two weeks.

Elements
Search Engine Visibility
Overall Impression
Navigation
Functionality
Text
Graphics
Stickiness
Collection of Visitor Information
E-commerce Functions
Keeping in Touch
Special Issues


Click here to download the complete project map.