The time required to complete an identity program depends on its scope — the scale of the organization, its geographic breadth, subsidiary structure, products, required applications and current situation. Below is an outline of a project map for a full-scale identity program similar to one that a complex national or international organization would likely require. It can be scaled appropriately for each organization and its needs.

End Goal A strong, recognizable, distinctive, easy-to-maintain image for the organization, including:
•	A definition of the organization’s identity and brand.
•	Unique verbal and visual expressions of the identity and brand applicable to all of the organization’s communication opportunities.

Timeframe
Typically, six months to one and one-half years.

Elements
Assessment
Naming
Relational Nomenclature
Mark and Basic Identification Elements
Corporate Voice
Website
Advertising
Stationery Elements
Prototype Corporate and Marketing Pieces
Literature System
Extension to Other Corporate Displays
Implementation


Click here to download the complete project map.