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End Goal
A web-based presentation or PDF presentation of annual results that:
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Delivers management’s strategic messages powerfully.
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Provides a distinctive look appropriate to the news and issues of the year.
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Has continuity with previous annual reports and the organization’s overall brand message.
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Offers a compelling concept, writing style and visual presentation that involves the reader and gets key points across.
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Is formatted appropriately:
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In the case of a website, an engaging site that breaks down the reporting information in easily comprehended ways and uses techniques that make the site sticky — to involve visitors and invite them to read the full text.
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In the case of PDFs, a report that is laid out to accommodate non-bleed 8.5” x 11” black and white or color printers and allows for easy electronic transmission and printing.
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Timeframe
Typically, three to four months.
Elements
Research, Concept and Initial Design
Continuing Design of Report
Photography and Artwork Creation
Final Design and Layout of Operations and Financial Sections
Development of PDFs or Website
Click here to download the complete project map.
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