Special Projects


Axiom
Printing and Photographic Services

"Building Designs that Forge an Emotional Bond"

Quality printing is virtually a commodity in the New York tristate area. Because differentiating one firm on the basis of quality/price/service is difficult, we developed a promotional piece to create an emotional bond between Axiom and the marketing/design community. This cross-cultural seasonal greeting card says we’re interested in the same things you are — the riches of a diverse society. The brilliant colors and clever concept establish Axiom’s printing capabilities and its sensitivity to design.


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CRF, Inc.
Electronic Health Care Measuring and Reporting Systems

"Helping a Foreign Company Present a Complicated Technology to the U.S."

The president of CRF, a Finnish company, was scheduled to tour the United States introducing a new product, FitNES, to investors and potential partners.  He came to M+S looking for a presentation that would speak to American sensibilities and concerns.  Working closely with him so that the presentation would fit his style, we reorganized the approach, simplified information and looked for new data to illustrate his case more clearly.  We wrote and designed his presentation to focus on the product’s end benefits and to evoke the leading-edge quality of the new technology.


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Dale Carnegie Training
Business Training

"Making the Medium Part of the Message"

For its 90th anniversary, Dale Carnegie Training asked us to help them develop a marketing piece that both celebrated the company's history and showed it was prepared for the future. To bring the historical information to life and to underscore DCT's forward-looking perspective, we recommended a CD format. We developed content, wrote the script and created the design of a seamless presentation. It includes video statements from management laying out the company vision, a lively, animated company history and client testimonial videos.


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Merrill Lynch
Financial Services

"A Unique Graphic Device to Create a Unified Image Across Media"

In creating a new brand presence for Merrill Lynch Global Philanthropy, we developed a visual “signature” in which images are overlapped along the horizontal. This device allows many low resolutions images from around the world to be incorporated into a larger graphic to make a bold statement.  The resulting graphic device is highly flexible, and used on the website, in annual reports and in promotional materials, it becomes a recognizable “signature” identified with Global Philanthropy


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AIG Companies
Financial and Insurance Services

"Expressing the Brand Quickly and Powerfully"

Using a single 10-foot booth, M+S communicated clearly three prioritized messages: 1) AIG, 2) the Domestic Accident and Health Division and 3) the benefits of one of DA&H’s product lines (AIG@Work, Specialty Insurance, Occupational Accident Insurance).  The booth was conceived to get people into the booth and take notice of the new branding and then to deliver DA&H’s specific product messages.  We designed a single trade show booth that is adaptable to each of the division’s three product lines with the change of just one panel.


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