Electronic Promotions


Dale Carnegie Training
Business Training

"Promoting a Global Brand and a Local Message to Support Sales"

To support course promotions, we developed an electronic newsletter that can be customized locally. DCT franchisees around the country can assemble their own version of the newsletter from a database of articles and tips. E-newsletters can include articles on various topics or can be built using articles on a single topic related to an upcoming course offering. A universal format, creatively reflecting the corporate identity system, and a database of content insure the corporate brand.


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Geller & Company
Finance, Accounting and Tax Outsourcing

"Using Messages and Graphics to Insure Click-Through"

Geller & Company wanted to raise awareness among CFOs and other senior corporate officers about the advantages of outsourcing to Geller. To get the attention of this busy audience, we created banner ads for CFO.com that are eye-catching and succinct. The ads focus on the viewers’ personal needs and lock them in with progressive animations to insure click-through.


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Dale Carnegie Training
Business Training

"Offering Information to Begin an Online Sale"

This is one of the numerous banner ads and bridge pages M+S created for Dale Carnegie Training. Intriguing graphics and provocative questions lead viewers to interactive quizzes or advice that in turn bring the visitor directly to course descriptions and registration forms.


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AIG Companies
Financial and Insurance Services

"Cleverly Introducing a Big Brand in a Small Place"

Small banner ad placements on major HR publication sites are part of the initiative to build a brand presence for AIG@Work.  In an ad of limited file size and small dimensions, M+S created a need, differentiated the new brand approach and ensured click-though.  And our writers and designers turned the height of the mark into an advantage by making it part of the animation.


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Dale Carnegie Training
Business Training

"Creating E-mail Promotions that Build Brand and Sales"

These e-mail advertisements are generated by DCT franchisees throughout North America using a central administrative site. This allows both for corporate to create the templates, maintaining the brand messages, and for the franchisees to customize the templates, linking them to their local schedules. Presented under a consistent “e-nouncement” banner, each course is differentiated by specific colors and images that relate to the print promotions for that course.


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ClientBuilder
Worldwide Database

"Breaking Through the Clutter to Bolster a Corporate Initiative"

A new worldwide information gathering system, ClientBuilder, can only be successful if everyone in the field uses it and builds the central database. However, the field is busy and often overlooks e-mail messages. To break through the clutter and communicate the benefits of this strategic initiative, we created a dynamic series of e-promotions with strong attention-grabbing heads that highlight the system benefits in three key areas: increased sales, ease of use and low cost. Details are explained using simple charts and graphic examples.


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