Direct Mail


Axiom
Printing and Photographic Services

"Creating Excitement that Builds"

For Axiom, we designed an eye-catching direct mail campaign targeted to marketing executives and designers. Each of six postcards highlights one of the firm’s service areas and features client testimonials.  The cards use tools of the printing trade as graphic elements – brilliant process colors and register marks. The individual cards were designed so they could be reassembled into one image and were later sent out combined into a single poster to reinforce the messages.


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Dale Carnegie Training
Business Training

"Reinforcing Key Branding Elements in Promotions"

Four times a year, DCT mails a new 24-page national catalog. We design and produce these information-intensive pieces to achieve maximum response rates. As the architects and implementers of Dale Carnegie Training’s identity program for the past decade, we continually find new ways of expressing the core identity in order to create promotional excitement without sacrificing brand recognition or stature.


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La Scuola D’Italia
Private School PreK-12

"Designing Visual Identities for Event Environments"

Each year we create a brand image for La Scuola D’Italia’s Benefit Gala.  “In Praise of Excellence” honored celebrities in five fields of accomplishment. To underscore the theme of excellence, the elegance of the event and the schools ties to Italian culture, M+S incorporated the choirboy reliefs of the renowned Italian master Della Robbia. We designed a highly adaptable graphic system that allowed for cost-efficient production as well as for creative application to a range of items, including invitations, booklets, slides and decorations at the event.


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Cintra
Internet Solutions Consultants

"Breaking Through The Clutter"

We showed Cintra how a simple moving announcement could offer a great opportunity to gain the marketplace’s attention. We designed it as a striking, oversized poster. The essential information is interwoven into the design, which is intended to be appealing enough to hang up. We also convinced Cintra’s senior management to abandon a one-piece-sells-all approach to marketing services. Instead, we increased response rate by creating a multi- piece direct mail program targeting the specific interests of each of Cintra’s key audiences.


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Dale Carnegie Training
Business Training

"Promotions Designed to Build Brand and Get Responses"

Dale Carnegie Training mails hundreds of thousands of invitations to course previews each year. We develop invitations for them that 1) are promotionally exciting to drive direct response; and 2) further the firm’s image as a sophisticated leader in corporate training.


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